Using social media is a great way to reach an entirely new audience to market your product or service. This definitely works in your favor as a business owner or marketing manager. It is now easier than ever to make contact with potential new customers and stay in touch with existing ones. This article covers several effective ways to start using social media in your marketing.
Add a button that shares your blog posts on Facebook to each of your blog entries. This allows one-click sharing with a visitor’s Facebook friends directly from your blog. The number of people that have access to your blog greatly increases, and this translates into more visitors who may utilize your services or buy your products. If you don’t have time to do the social media marketing yourself, you can always get help from social media agency.
To get good results from marketing through social media, create useful links that bind all your sites together. For example, if you have a popular Twitter feed, you’ll want to link back to your blog. From that blog, you can link to Facebook. And all of these different sites can link back and forth to one another. List your blog and your Facebook page on Twitter. These links will help you reach out to a wider audience and the same people will be exposed to your content more than once.
If you’d really like the customers to go crazy about your products as opposed to the competition’s, make sure that you’re offering some great deals and exclusive specials. For example, if you’re offering your product for a 50% discount and someone else is not, then you’re suddenly exclusive! You have the market cornered. Their friends will find out and your business will benefit greatly from the exclusivity. Before you can do a great social media marketing, you will need a great web design, here is where you can find a good web designer Singapore.
It is important to used varied content to entice people to follow the social media marketing campaign that you are promoting. Post informative stories from other sources within your niche, or create your own original content. You can get people engaged by running contests, ask questions or post new pictures. Do whatever you can to engage your followers. Do product engagement, not product placement. People should be able to identify with your brand and consider it as a part of their daily lives.
Use both email marketing and social media marketing. Add a Twitter and/or Facebook button near the bottom of every single email. Explain to your customers that you’ll personally answer their questions on the sites. It is also a great idea to provide an option for subscribing to your newsletter in any email correspondence. I Concept is the best ecommerce website design company in Singapore.
Promote your special offers via social networks. Facebook users will find more incentive to visit your page if you offer fresh content and special offers. Anything that draws people to your site in a positive way is a plus, but getting more people there is only half the battle. You still have to work to keep them coming back.
You must respond to reviews as quickly and professionally as you are able. This one aspect could prove the factor that spares your campaign total failure in lieu of resounding success. Pay special attention to negative feedback you receive through social media. If such posts are left to fester, they can damage your brand. You can actually use them to your advantage if you address the concerns promptly, and alleviate doubts in a thorough way.
Hosting contests with good prizes has proven to be a good strategy on Facebook and other social media sites, to help generate more publicity for your company. Word travels fast on the Internet and before you know it word of your latest contest will spread further than you could imagine. The rewards you use should be creative, and a fun way to promote your business. A creative way for people to enter would be by designing your company a new logo, or one for an upcoming product.
Remember that social media is social. It is not just a place to advertise your products and services. You can become better acquainted with your customers by using social media. One of your goals should be to get your customers to view you as a real person and to interact accordingly. You will find that social networking makes a better resource for building strong customer relations than it does a pure selling tool.
You can now link all your blog posts to LinkedIn. Any article you post will appear updated on LinkedIn. That saves you time and exposure for your products increased by blogging for site visitors and LinkedIn contacts at once.
Keep track of responses to your posts that are sent. Use that information to refine when you send messages. If you use an automated messaging service, you can set up your account to send tweets at the times your followers are most likely to be logged into their accounts.
A sales pitch on social media must be both concise and to the point. Shorter messages are less likely to bore the reader, and more likely to lodge in their mind and get shared with others. Judicious image usage can dramatically cut down on how much text is really needed.
Take advantage of your Facebook page. When someone comments or asks a question, pay attention to it. Answer questions or concerns promptly and engage in conversations with people posting on your profile. Clients and friends will enjoy the fact that you are prepared to go above and beyond when it comes to your business.
Make your headlines count. A lot of social media sites list only the headline unless a user clicks to read the entire story. Make it a headline that is so titillating that they can’t help but click on it to read the rest of what you’ve written. When you have a good headline it can make all of the difference when it comes to being ignored or noticed.
Don’t make subscribing to your blog like trekking through a swamp. Do not place the ‘subscribe’ button in a location that no one can see. You should make sure that the button is in a very visible spot. Avoid using a lot of fancy add-ons that take an excessive amount of time to load.
There are many Facebook apps which make running a giveaway simple and affordable. People often times jump at the opportunity to try and win something. You can tap into this feeling and generate more interest in your business and its products by putting on contests of your own. A contest can also be a great way to talk up your latest product, getting consumers interested in making purchases.
If you want to really play well in social media, you have to comment on a lot of other people’s blogs and sites. Social media marketing, after all, is about being social and talking to others. A simple way to become more popular is by starting dialogues with others whose blogs are in the same niche as yours. Doing this will quickly increase the number of social connections you make.
Social media marketing provides a wonderful opportunity to expand any business. Use the strategies included here, and get acclimated to social media. As you start achieving a higher level of success through social media marketing strategies, you will quickly become motivated to invest more into it. This brand of marketing can easily help your business expand, so take care in applying what you’ve learned here.